Phil demos MobileMe at WWDC

June 16th, 2008


Phil came on stage during the WWDC Keynote last Monday to show off the new features of MobileMe, Apple rebranding and enhancement of the .Mac suite.

Phil described MobileMe as Exchange for the rest of us, showed how events can be pushed to an iPhone, and demonstrated new web based versions of Mail, Address Book, and iCal. Additional coverage coming soon.

Schiller Struts for Press, Geeks

March 7th, 2008

At yesterday’s iPhone Roadmap event held in Apple’s Town Hall on Campus, Phil Schiller delivered the goods on the future of the iPhone in business. Steve started and bookended the event, but left Phil and Scott Forstall to deliver the majority of the goods.

Phil at the iPhone Roadmap Event

A closer look at Phil’s iPhone Calendar shown during the presentation also reveals that he routinely schedules time to think up new Apple rumors. Clearly there are no limits to the wizardry of his marketing strategies and even Apple fanboy bloggers are merely pawns in his game of puppetry. How’s that for a mixed-metaphor?

In reference to yesterday’s discussion of future Apple leadership, Phil once again demonstrated his competency and comfort announcing new products. No need to worry about the other guest host; Scott Forstall is only ever brought out in front of the juego 7 card studjuego poker omaha gratislos mejores cuartos del pokercaribbean poker portales webpoker 5 cartaspai gow poker portales webdescarga de juego de pokerprograma pokerpoker multijugador gratisjugadas pokerjuegos de poker gratis,poker gratis pc,poker gratisjuegos poli pokerplay poker texas,play poker,play poker onlinejugar poker,jugar poker online gratis,jugar poker internetreglas poker juegojugar seven card stud gratisjuegos de poker para descargarfichas poquereuropean pokerdescargar juegos pokerjuegos dados poker7 card stud gratisjuegos polly pokerfull tilt pokerstip pokeraprender a jugar poker????????aprender jugar pokerjuegos de poker onlinepoquer pcjuegos de cartas pokermaquinas pokerparadisepoker.com,paradise poker,paradisepokerpoker portales internetpai gow poker pagina webjuegos de poquerprogama codigo pokerpoquer gratispoker portal internetjuego poker eroticodescargas de juegos de pokerjugar poquer webpoker freejuego al instante paginas webstud pokerjuego poker pcomaha high pokerpoker gratis para pcjuego texas holdemjuego de poker onlinereglas juego poker geeky developer crowd and just doesn’t have the laugh to be the top dog. We’re all better off with him working with the smart people anyhow.

Phil’s sense of humor was sprinkled liberally throughout his piece: he cracked jokes about older generation phones in reference to BlackBerries, amongst other quips. His best joke was when he dead-panned to that everyone should just “take our word for it, it works” before actually demoing Exchange syncing. What a ham.

CNN Speculation on Next Stevie J

March 6th, 2008

CNN Money has a nice interview with Steve Jobs in relation to Fortune Magazine having named Apple the Most Admired Company of 2008. The fifth topic in this interview is on the question of who would take over after Steve.

Obviously we think Phil is the most likely exec to inherit the throne. He’s certainly earned it and has the most MacWorld experience. Tim Cook is a wily and talented charmer, but his wizardry lies in operations and not the public persona nor product design areas. Joswiak is nothing but a yes man, Bertrand way too crazy-eyed, Ives too private. Retail Veep Ron Johnson is actually probably the best man for the job, but it might be nice to just seem them all share power post-Jobs in acknowledgement that no one man could fill those shoes. I don’t think any outsiders would stand a chance at the top in a company like this one.

Father of Schiller-mania Passes On

February 3rd, 2008

John MoltzMorbid, I know, but it is apparently true that John Moltz, the inventor/coiner of “Schillermania” and Phil’s biggest fan is closing the doors of Crazy Apple Rumors. I guess websites have doors. I’m very sad.

The only gift I have to give back for the divine and eternal gift of conception, creation, and birthing bestowed upon this website is this link to the finest piece of CARS merchandise available: the
Schillermania Roadie T-shirt. I only hope that the untold thousands of dollars in profit generated by this generous link placement will not lure old Moldy-Moltzy back to quirky internet publishing. May Schillerworld live on forever.

The picture was taken by John Gruber, who did not in any way authorize it’s use here nor has he been contacted. Click through to view the actual photo at Flickr. Apologies for the unethical and illegal usage.

John was 49 years old.

Schiller trashes this site … and he’s right.

September 6th, 2007

In a great interview at Engadget, Phil goes on the record about this very site … and um how, um … effortlessly it’s run?

Pretty awesome that the first thing out of interviewer Ryan Block’s mouth when he got the chance to speak to Phil was to ask about Schiller-mania. Maybe not the best journalistic move to creep out the interview subject right off the bat, but flattering to us. Phil went on to downplay his fame and give a good personal interview while of course staying on message about the awesome new iPods, iTunes, and the like. I recommend Schiller fans and everyone else take a look.

Daringfireball immediately trashed Engadget of course. Something about a history of bad reporting?

More pics from iMac/.Mac/iLife/iWork event

August 19th, 2007

Here’s a couple more clutch screen caps from the streaming video of Phil at the Special Event:

Phil Schiller at iMac, iLife, and iWork 08 announcement
Phil was in the audience with his iPhone submitting photos to the .Mac Web Gallery Steve had just built with iPhoto.

Phil and “Mini Me” Vern Troyer
Here’s the wacky photo Phil uploaded!

Schiller on Intel Stickers

August 11th, 2007

There’s been much brouhaha over the guy (Bob Keefe) who asked Steve Jobs why Apple doesn’t put Intel Inside stickers on Macs, but here’s what Phil had to say on the matter:

“It’s not just about Intel Inside. When you buy any off the shelf PCs, the boxes are covered with confusing logos, and messages, and icons. You open it up: there’s stickers to peel off displays and keyboards; they’re all over the place. And then you start it up and you find junkware all over your desktop and in your menus that they’ve littered with it trying to up sell you on junk and that whole philosphy: we try to just give you a great product that you’ll love and you don’t have to peel stuff off to make it look better.”

Link to audio of the question and answer on MacWorld.
Schiller, Jobs, and Cook

Schiller visits Chicago for iPhone launch

July 15th, 2007

Here’s a pic of Phil talking to the Press outside of Apple’s Chicago store on North Michigan Avenue. Can any Chicagoans provide links to what those cameras recorded? I would love to see that piece from the local news.

Phil Schiller at NMA Apple Store

Schiller Kills at WWDC

June 12th, 2007

Phil iChat AV Waterfall BackdropDude, Phil was on fire yesterday at the WWDC Keynote! While the Keynote itself may have been a little tame, I knew we were in store for a great Schiller show when John Hodgman’s PC character claimed to be Phil.

In the humorous opening video in the style of the rest of the “I’m a Mac” ads, PC Guy at first posed as Steve Jobs but then thought better of it when confronted and claimed to be Phil Schiller. I don’t know, it was funny when they did it.

Phil Schiller Hologram
But the real meat came 54 minutes later. After the Keynote had been rolling along without much life or energy, Phil popped on iChat AV as Steve’s only buddy. For the next several minutes it was pure Schiller hi-jinx as Phil demoed the many cool new features coming soon to Leopard’s video chat. First he showed the new iChat Theater, but he really hammed it up for the fun special effects. Schiller hanging upside down arms waving and then sipping coffee! Star Wars hologram Phil! But he saved the best for last, pulling a Conan O’Brien mouth cutout, first with George Washington and then with Steve Ballmer. It killed, plus it brought a lot of energy back to the Keynote.

Go Phil!

Bingo! (that was easy)

June 9th, 2007

John Siracusa (love that guy as long as he’s not talking about the freaking spacial finder) has posted his latest Keynote Bingo card. This year’s WWDC Keynote Bingo is pretty weak though. Maybe he got tired of no one winning, but I think there are way too many softies in there.

Firstly, the top row is almost a guaranteed Bingo!, which really takes the sails out of even reading the rest. I mean,
B) Steve has just promised .Mac improvements at the D conference.
I) Bertrand only comes out at WWDC and he’s in charge of freaking software, which might be interesting to developers!
N) The Leopard secrets can’t stay hidden forever, and since their existence was revealed this time last year, it makes sense that they will be enumerated this year. Oh yeah, and a feature complete Beta was also announced as coming at WWDC. Come on!
G) This one’s the least guaranteed by my way of seeing things, but the only reason I can explain why iLife ‘08 missed it’s recently routine introduction in January is because it has Leopard specific features and/or is bundled with Leopard. I say iLife will be the vehicle that shows off all the new Leopard features the best and provides an example to developers of how best to take advantage.
O) Of course Leopard will be the star, WWDC is about showing off things to developers. They already have 8 core Mac Pros, so what else is left but all the latest APIs and other development magic coming real soon with 10.5?

I won’t go into the rest of the chart, but here’s a graphic indicating my opinion of the relative likely hood of the predictions. Four more notes:
1) It’s sure a lot easier to comment on other’s predictions than make your own.
2) I’m pretty pissed that there is no mention of Schiller. Is it just too obvious that he will be on hand to demonstrate the new iChat features? If “Boom” is there, “Schiller iChat” should be too.
3) I don’t know what illuminous refers to.
4) I guess we’ll see soon enough what the truth will be.
WWDC Keynote Bingo Odds

UPDATE: Argh! So wrong again! I can’t believe I fell for it again, I’ve never been good at predicting Apple’s moves, only at loving and understanding them after the fact.