Phil came on stage during the WWDC Keynote last Monday to show off the new features of MobileMe, Apple rebranding and enhancement of the .Mac suite.
Phil described MobileMe as Exchange for the rest of us, showed how events can be pushed to an iPhone, and demonstrated new web based versions of Mail, Address Book, and iCal. Additional coverage coming soon.
At yesterday’s iPhone Roadmap event held in Apple’s Town Hall on Campus, Phil Schiller delivered the goods on the future of the iPhone in business. Steve started and bookended the event, but left Phil and Scott Forstall to deliver the majority of the goods.
A closer look at Phil’s iPhone Calendar shown during the presentation also reveals that he routinely schedules time to think up new Apple rumors. Clearly there are no limits to the wizardry of his marketing strategies and even Apple fanboy bloggers are merely pawns in his game of puppetry. How’s that for a mixed-metaphor?
Phil’s sense of humor was sprinkled liberally throughout his piece: he cracked jokes about older generation phones in reference to BlackBerries, amongst other quips. His best joke was when he dead-panned to that everyone should just “take our word for it, it works” before actually demoing Exchange syncing. What a ham.
CNN Money has a nice interview with Steve Jobs in relation to Fortune Magazine having named Apple the Most Admired Company of 2008. The fifth topic in this interview is on the question of who would take over after Steve.
Obviously we think Phil is the most likely exec to inherit the throne. He’s certainly earned it and has the most MacWorld experience. Tim Cook is a wily and talented charmer, but his wizardry lies in operations and not the public persona nor product design areas. Joswiak is nothing but a yes man, Bertrand way too crazy-eyed, Ives too private. Retail Veep Ron Johnson is actually probably the best man for the job, but it might be nice to just seem them all share power post-Jobs in acknowledgement that no one man could fill those shoes. I don’t think any outsiders would stand a chance at the top in a company like this one.
Morbid, I know, but it is apparently true that John Moltz, the inventor/coiner of “Schillermania” and Phil’s biggest fan is closing the doors of Crazy Apple Rumors. I guess websites have doors. I’m very sad.
The only gift I have to give back for the divine and eternal gift of conception, creation, and birthing bestowed upon this website is this link to the finest piece of CARS merchandise available: the Schillermania Roadie T-shirt. I only hope that the untold thousands of dollars in profit generated by this generous link placement will not lure old Moldy-Moltzy back to quirky internet publishing. May Schillerworld live on forever.
The picture was taken by John Gruber, who did not in any way authorize it’s use here nor has he been contacted. Click through to view the actual photo at Flickr. Apologies for the unethical and illegal usage.
In a great interview at Engadget, Phil goes on the record about this very site … and um how, um … effortlessly it’s run?
Pretty awesome that the first thing out of interviewer Ryan Block’s mouth when he got the chance to speak to Phil was to ask about Schiller-mania. Maybe not the best journalistic move to creep out the interview subject right off the bat, but flattering to us. Phil went on to downplay his fame and give a good personal interview while of course staying on message about the awesome new iPods, iTunes, and the like. I recommend Schiller fans and everyone else take a look.
Daringfireball immediately trashed Engadget of course. Something about a history of bad reporting?
There’s been much brouhaha over the guy (Bob Keefe) who asked Steve Jobs why Apple doesn’t put Intel Inside stickers on Macs, but here’s what Phil had to say on the matter:
“It’s not just about Intel Inside. When you buy any off the shelf PCs, the boxes are covered with confusing logos, and messages, and icons. You open it up: there’s stickers to peel off displays and keyboards; they’re all over the place. And then you start it up and you find junkware all over your desktop and in your menus that they’ve littered with it trying to up sell you on junk and that whole philosphy: we try to just give you a great product that you’ll love and you don’t have to peel stuff off to make it look better.”
Link to audio of the question and answer on MacWorld.
Here’s a pic of Phil talking to the Press outside of Apple’s Chicago store on North Michigan Avenue. Can any Chicagoans provide links to what those cameras recorded? I would love to see that piece from the local news.
Dude, Phil was on fire yesterday at the WWDC Keynote! While the Keynote itself may have been a little tame, I knew we were in store for a great Schiller show when John Hodgman’s PC character claimed to be Phil.
In the humorous opening video in the style of the rest of the “I’m a Mac” ads, PC Guy at first posed as Steve Jobs but then thought better of it when confronted and claimed to be Phil Schiller. I don’t know, it was funny when they did it.
But the real meat came 54 minutes later. After the Keynote had been rolling along without much life or energy, Phil popped on iChat AV as Steve’s only buddy. For the next several minutes it was pure Schiller hi-jinx as Phil demoed the many cool new features coming soon to Leopard’s video chat. First he showed the new iChat Theater, but he really hammed it up for the fun special effects. Schiller hanging upside down arms waving and then sipping coffee! Star Wars hologram Phil! But he saved the best for last, pulling a Conan O’Brien mouth cutout, first with George Washington and then with Steve Ballmer. It killed, plus it brought a lot of energy back to the Keynote.
John Siracusa (love that guy as long as he’s not talking about the freaking spacial finder) has posted his latest Keynote Bingo card. This year’s WWDC Keynote Bingo is pretty weak though. Maybe he got tired of no one winning, but I think there are way too many softies in there.
Firstly, the top row is almost a guaranteed Bingo!, which really takes the sails out of even reading the rest. I mean, B) Steve has just promised .Mac improvements at the D conference. I) Bertrand only comes out at WWDC and he’s in charge of freaking software, which might be interesting to developers! N) The Leopard secrets can’t stay hidden forever, and since their existence was revealed this time last year, it makes sense that they will be enumerated this year. Oh yeah, and a feature complete Beta was also announced as coming at WWDC. Come on! G) This one’s the least guaranteed by my way of seeing things, but the only reason I can explain why iLife ‘08 missed it’s recently routine introduction in January is because it has Leopard specific features and/or is bundled with Leopard. I say iLife will be the vehicle that shows off all the new Leopard features the best and provides an example to developers of how best to take advantage. O) Of course Leopard will be the star, WWDC is about showing off things to developers. They already have 8 core Mac Pros, so what else is left but all the latest APIs and other development magic coming real soon with 10.5?
I won’t go into the rest of the chart, but here’s a graphic indicating my opinion of the relative likely hood of the predictions. Four more notes:
1) It’s sure a lot easier to comment on other’s predictions than make your own.
2) I’m pretty pissed that there is no mention of Schiller. Is it just too obvious that he will be on hand to demonstrate the new iChat features? If “Boom” is there, “Schiller iChat” should be too.
3) I don’t know what illuminous refers to.
4) I guess we’ll see soon enough what the truth will be.
UPDATE: Argh! So wrong again! I can’t believe I fell for it again, I’ve never been good at predicting Apple’s moves, only at loving and understanding them after the fact.